We are a group of passionate restaurant experts who love food, the industry and making a difference for restaurant owners.
We drive results through strategic marketing and planning, local & digital marketing platforms and culinary innovation. In today's world, engagement is critical to business. Given all the various forums to engage with a consumer/guest, we position restaurants to have conversations with their target audience in meaningful, brand building ways.
We believe in keeping great company - our team thrives on working with brands that have meaning. It helps us craft your place in the market space and own it.
Each restaurant business is unique.
And we understand that. Our process is simple - we conduct a Marketing Planning Session which is deep dive into your business to identify hurdles and opportunities delivering a turnkey plan to achieve your business goals.
We approach each restaurant business holistically; recommending the strategies specific to your target audience, market landscape and business dynamics.
As we know resources can be limited, we are able to partner with the team to execute the plan, track initiatives and build sustainable growth in your market.
- Marketing Planning Session
- Local Marketing & Promotions
- Social & Digital Platforms
- Media Strategy & Execution
- Culinary & Beverage Innovation
- New Restaurant Opening Strategy
- Franchise Marketing
HOW DO YOU FILL YOUR SEATS?
LEGACY BRAND DRIVING LUNCH DAYPART
CHALLENGE: Legacy brand had declining lunch sales for 5 years.
SOLUTION: Holistic approach with lunch innovation/platform, media and local marketing mix and operations/in restaurant enhancements.
RESULTS: Achieved and sustained 11% AWGC growth (+4pts above benchmark)
FRANCHISE GROUP TURNS TO LOCAL ENGAGEMENT
CHALLENGE: Stagnant Corporate innovation and marketing affected franchise groups AWGC/sales.
SOLUTION: Define and execute localized marketing for each franchisee (local media, social engagement, local marketing and CRM).
RESULTS: Mitigate guest count decline by +108 AWGC per location
CONCEPT REMODELS/ REBRANDS BISTRO CONCEPT
CHALLENGE: Franchisor remodeled flagship location rebranding a Bistro concept attached.
SOLUTION: Delivered 55 new dishes/recipes, trained 23 crew members, designed kitchen and equipment for optimal execution of new menu, and partnered with various vendors for sourcing.
RESULTS: Exceeded investment hurdles for grand opening.