Social & Digital Platforms: How to engage in the 21st century
Social is an integral part of our society. Whether you prefer to post, tweet, or pin - your business needs to be socially relevant. There are 2 forms of approaching social platforms; organic and paid. Organic strategy and content development allows us to create a voice for your brand and engage through the vehicles with posts and videos. Paid strategy is primarily focused on advertising on the forums (facebook, instagram) through ads, boosted posts, etc.
Customer Relationship Management (CRM)
There are a few ways to develop a CRM system.
First is having a healthy email database. Healthy not only in # of email addresses but quality of the database. A database with 1,000 emails with 65% of the database not having opened an email in a year is not optimal. We can help drive your database and content strategy to keep a pipeline of emails to ensure engagement and a healthy, active database.
Secondly, loyalty programs in the restaurant industry are successful if executed the correct way. Although old school punch cards are still around, apps and websites allow us to take these programs to the next level (even being able to customize the experience for the guest based on preferences and transactions).
The majority of guests will check out your website and review sites (Yelp, Opentable, etc) prior to visiting your restaurant. Your website is a virtual storefront for your restaurant - it needs to represent your brand, showcase the menu with compelling images and have the address/contact information. Those are the basics. Of course, we'd also like you to have an email data capture functionality to build your database, online ordering capabilities, feature new NEWS, SEO integration and much more.
In addition to having a kick butt website, we work with 3rd party delivery companies to get your establishment set up to ease the operational complexity of delivery.